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Biomark was
founded in September 1983 in the U.S.A. for the worldwide
distribution of certain products in the biomedical field.
In December 1983 Biomark added, for general medical distribution,
a range of hot and cold Gel products and orthopaedic bandages
manufactured in Germany. The product range was marketed and
distributed through wholesalers, dealers and retailers in the USA
and Canada. This new range rapidly became the flagship of our
product portfolio and began to account for a high percentage of
the company’s business.
In order to ensure secure delivery of quality products, as well as
financing and growth of production capability, Biomark in 1987
took over most of the product portfolio and manufacturing –with
new , fully automated and highly efficient production machinery in
Germany. Biomark did continue to grow rapidly and because of the
quality of its products and good service gained a good reputation
and sales from many countries worldwide.
Due to the continued growth of Biomark and the need for added
capacity in manufacturing and sales, it was decided to embark on
a reorganization program designed to focus managements attention.
Accordingly in July 1991 Biomark Inc. was split into three
divisions:
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1) Biomark GmbH: |
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Manufacturing, sales and marketing - Germany |
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2) Biomark Inc: |
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Sales and marketing – USA, Canada, Latin America |
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3) Biomark Limited: |
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Sales and marketing - rest of world |
Because of the continued expansion of the product range into the
field of sports, consumer products and beauty care, Biomark
invested in a new large facility for production and warehousing in
Germany. This new factory and headquarters for Biomark GmbH is
located in Rheinau, a small town very close to Starsbourg - the Capital of Europe.
The large and modern facility, opened 1992, has room for growth
for the foreseeable future and produces all illness of products
offered by Biomark.
In May 1994 a further enlargement of the Biomark Group of
companies led to the establishment of a Biomark sales company in
the UK, with strong enmphasis on sales to the UK mail order and TV
sales trade.
Distribution worldwide
Biomark has appointed distributors in many countries. These
distributors sometimes are specialized and sell with their own
sales force to e.g specific medical markets or function as
importers and/or multi-channel distributors.
Changes and Future plans:
Due to major changes and business concentrations over the last few years
in some of our markets, Biomark decided to reorganize for a more
effective future. This meant to put even more of our efforts on
product innovations, sales through well established and new
distributors, as well as acting as a manufacturer of private label
products to various companies worldwide.
The ongoing
concentration of hospitals and medical supply stores, first in the
USA and now in several countries, showed us that Biomark (with
it’s specialized product line ) could sell more effectively
through well-sorted and well-known distributors rather than
through own Biomark sales offices. Biomark therefore decided to
close it’s own sales office in the UK in 2001, and now cooperates
with specialized UK distributors.
These changes
freed management and funds, in order to invest these in new
product development and further automation – making Biomark even
more competitive price wise while maintaining a high level of
quality production. As many of our products are innovative and
new, Biomark and distribution partners will be able to sell much
more and expand the markets for our products.
Thus, Biomark
has started production of very innovative (the first
vacuum-formed) warm/cold face masks – for use in medical or
cosmetic applications. Biomark plans to support and lead the
growing interest in warm or cold treatment for cosmetic use ,in
cooperation with cosmetic companies and distributors.
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